diff --git a/src/lib/analytics.js b/src/lib/analytics.js
index a411ed958..c498c26f3 100644
--- a/src/lib/analytics.js
+++ b/src/lib/analytics.js
@@ -1,10 +1,23 @@
 import GoogleAnalytics from 'react-ga';
 
-GoogleAnalytics.initialize(process.env.GA_ID || window.GA_ID, {
-    debug: (process.env.NODE_ENV !== 'production'),
-    titleCase: true,
-    sampleRate: (process.env.NODE_ENV === 'production') ? 100 : 0,
-    forceSSL: true
-});
+import log from './log';
+
+const GA_ID = (process.env.GA_ID || window.GA_ID);
+if (GA_ID) {
+    GoogleAnalytics.initialize(GA_ID, {
+        debug: (process.env.NODE_ENV !== 'production'),
+        titleCase: true,
+        sampleRate: (process.env.NODE_ENV === 'production') ? 100 : 0,
+        forceSSL: true
+    });
+} else {
+    log.info('Disabling GA because GA_ID is not set.');
+    window.ga = () => {
+        // The `react-ga` module calls this function to implement all Google Analytics calls. Providing an empty
+        // function effectively disables `react-ga`. This is similar to the `testModeAPI` feature of `react-ga` except
+        // that `testModeAPI` logs the arguments of every call into an array. That's nice for testing purposes but
+        // would look like a memory leak in a live program.
+    };
+}
 
 export default GoogleAnalytics;